Today Doris and I finally met Thulie, the managing director of Behind the Mask. She is a short women with a lot of energy. We met with her discussed what we we could do for the organization. Our plan has three components: web, print, and mobile. We identified some key issues with the current site including cluttered four column layout, confusing navigation, and inconsistent information density. We found the content on the site was superb but its presentation and access made the site hard to read and navigate. We recommended a redesign of the sites layout and style. Below is the first draft of our proposed wireframe and styleframe.
Current Site
WireFrame (By Doris)
Style Frame
Behind the mask still relies on print for dispensing information. Without the help of an in-house designer they rely on contracted hires to produce the material. They often hire different people based on their availability and this has resulted in an inconsistency in the material they release. We proposed a "Behind the Mask" style guide that designers may refer to in the future. This will give BTM consistent branding. In addition we will be producing print media while we are here.
Style Guide
At present internet access in Africa is expensive and relatively uncommon compaired to the States and Europe. Mobile technology is far more wide spread. In order to extend their reach we would like to help BTM launch a mobile campaign as part of their overall communication package. This may include an SMS based newsletter.
Our suggestions were well received and Doris and I are moving forward.
Revised Logo (by Doris)
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